NIKE PICTOGRAMS è una campagna infografica che spiega, con un linguaggio semplice ed immediato, che il brand è l'impersonificazione di tutti gli sport. Per farlo lo swoosh diventa simbolo di tutte le icone olimpiche.
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/e1c5a3dc-0a17-441f-aa90-77046cce7f71_rw_3840.jpg?h=6835beb0e74a0844291b666b00d05914)
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/3c72cd69-2ff6-473d-a4a5-ecd8be264c1b_rw_3840.jpg?h=96e41a46e4590776b82a75cd8af5fce1)
NIKE PLAYS = SPORTS
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/2f234e81-ade7-4f6e-82f2-2b6a559563bf_rw_1920.jpg?h=65a7283828a4d4b7c4e16fadee03c562)
[ diving ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/a0f8221a-07fe-4b3a-9def-d37927b89ebf_rw_1920.jpg?h=60ce928a1f5b0926935addf7ef041a6b)
[ swimming ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/bf6e6993-87f6-4529-ab6a-89091b728b28_rw_1920.jpg?h=107c2a1ff61b92f933025079c6c01fc4)
[ synchronised swimming ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/8d559ecf-ceef-4357-b142-5cb4a4d6d473_rw_1920.jpg?h=820d472eea3a20a3d4c9eaa9386d6d1a)
[ water polo ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/ceb7e6ce-4faa-480d-8115-4c426450946e_rw_1920.jpg?h=aea136dc2395235d6400a6b5c62ba77c)
[ archery ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/5a3391b1-cc93-438a-826c-4c8085189f52_rw_1920.jpg?h=cf1a164e81f53a6ad7022efec8201e50)
[ athletics ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/d2d48bcb-39af-48ea-9a66-fbc2d3f599d4_rw_1920.jpg?h=ce000c45d4388b1d7d3e8c5a55ab4bbb)
[ badminton ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/e4f4b2b8-9e55-4d8f-9a05-f61ae8ff161b_rw_1920.jpg?h=71a0f9c62ff4862990dd0cdc114817ab)
[ basketball ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/29c2758d-e8c7-4f0b-8753-3a6c42b7356b_rw_1920.jpg?h=571120930fcc0852ad3e8a731388e4c1)
[ boxing ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/dc58b374-a464-4f97-8c6f-afb70c2a2c68_rw_1920.jpg?h=5bf1cae519fb5c9762e28aef941860b7)
[ kayak ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/b13b81a5-4ea3-4ec2-bc68-5eb2e019376d_rw_1920.jpg?h=69a633bd50c0d5c844c618ad68904304)
[ canoe ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/4fc05b1e-2bfa-4962-bf27-f9c9f385938e_rw_1920.jpg?h=29ff34d8ed92ee0df7da075be7e127ba)
[ cycling bmx ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/087070c8-6307-4248-8836-8ad3378e1cd4_rw_1920.jpg?h=62b7dad564635b85c27c03ac15fecb26)
[ cycling mountain bike ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/baa3bbf1-c02c-4211-8425-0551e9fb157c_rw_1920.jpg?h=5c9a43b6ce3656d56b74b0f2ca4ac31c)
[ cycling road ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/13eb1e3c-7508-4643-ad6d-4a22aa773a7a_rw_1920.jpg?h=01b210c2ecc435c1be76594eaf363e3a)
[ cycling track ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/81ba4f25-1c7c-423e-bd3d-26e4be75dd6e_rw_1920.jpg?h=96f1ab6cf9f5ec67a7926b7bf4565e1c)
[ equestrian ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/9dbf7132-8782-417a-8d6d-5b5c96e6d470_rw_1920.jpg?h=ea9f6ad0cb2d47745a52268727a37567)
[ polo ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/5578ffe8-bb43-4af3-8178-83f2594a895e_rw_1920.jpg?h=cbeb171ac7a91210cde6c62128798973)
[ fencing ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/6df08e17-279d-42bc-bcdb-9ac66c5501f1_rw_1920.jpg?h=5b8e1091240c4aa13343254f0fe832ee)
[ football ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/472397c3-db92-4227-8eea-3889961a3a37_rw_1920.jpg?h=0b790a2c6bb6bdd37f297ed8f2200fad)
[ gymnastics artistic ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/c4303b8e-87db-4320-9a75-64aa5208ecda_rw_1920.jpg?h=b0257602b2630bfd1be0a327b23440fd)
[ gymnastics rhythmic ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/b0a5c581-f32c-4a95-8c29-05964458b274_rw_1920.jpg?h=10c6424fff38a74455416b2a5fb41dc2)
[ gymnastics rhythmic ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/a451254a-dc83-4e06-8352-497df48496a3_rw_1920.jpg?h=25eb9df091174299ae25d11cc308929d)
[ gymnastics trampoline ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/e4df9c0b-007e-4aa8-bbc4-1556ea9306ac_rw_1920.jpg?h=a098fbe5e4e18a576319c1b6b6ea1d1d)
[ handball ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/b88c8040-0173-4065-970b-ab6fe907d724_rw_1920.jpg?h=93204b2c98a574ec929f06a92db48156)
[ hockey ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/b4675445-714f-41e9-a7cf-7531a835df33_rw_1920.jpg?h=47f865374dbb554653c908824ff146c1)
[ judo ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/481c2cc0-d4d9-421d-b2e1-d1ccb4bbc5f2_rw_1920.jpg?h=63fdc372ffc640baa0adbced5728dde1)
[ rowing ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/87ff2612-2441-46bc-9183-db7bc58df7ce_rw_1920.jpg?h=f154a8e8b2b8e303de96aa7a68ddfe58)
[ tennis ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/a626818a-29ef-4c23-9163-4e9da0b6251d_rw_1920.jpg?h=2a53125e65b7495a1ccb507110118814)
[ volleyball ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/ed8294c9-2a88-449a-8f50-c425aefb3532_rw_1920.jpg?h=b655cbfbd6cca49bf127d98d0e898086)
[ beach volleyball ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/bad2c1ac-e13d-4db8-9fae-ef8242408f0c_rw_1920.jpg?h=21820bc4b7ff9c099b8ba7031fe83e7c)
[ shooting ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/7d83f487-ee37-4d30-89fe-2baa70150599_rw_1920.jpg?h=6502c6a72a877ac91a690040c53eee76)
[ sailing ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/171d2ee0-9afb-4074-9a66-cedca60ebd72_rw_1920.jpg?h=ff1c9db85bf7a647ce02895db93b6844)
[ table tennis ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/ce2a3e71-24d7-4e3a-8909-bba014b29641_rw_1920.jpg?h=b19d341c59cc2b953077a72bc285fa5e)
[ taekwondo ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/6152f0db-808b-4e40-ad2f-7dc53e7a7c65_rw_1920.jpg?h=0290394b084e87213134966d1fa486d4)
[ weightlifting ]
![](https://cdn.myportfolio.com/e37e6110-cd48-498e-82e4-06f53bd6f312/919bf2f7-ce7f-4550-8bd1-63a2934d68dd_rw_1920.jpg?h=6fbaac83a913cf9763aeea0ca5d8dd14)
“The content on this site has been designed by Andrea Papi and was not created with the permission of or in association with NIKE, Inc. To avoid potential confusion, we would like to note that NIKE is not a sponsor of the LONDON 2012 Olympics.”